For too many times, web managers, online business owners, and e-commerce aspirants have wasted the traffic they have been getting. As a result, they are not really seeing the sort of conversion rates that they are looking for. Using resources like webtrafficexperts helps, but it’s best not to be overly reliant on just one solution.
If you really want to make the most of your traffic, you need to make it work for you. You’re not supposed to work for your traffic. At least, not in the kind that doesn’t really benefit you in the right way. With that being the case, it’s necessary to look into the topic in a closer manner.
There is a right way and a wrong way to use website traffic, and simply getting as much of it as possible from every source of every kind regardless of origins, type, intention, or quality is definitely the wrong way. Simply put, traffic has a quality to it that refers specifically to your goals for them.
Just because you are getting a lot of visits, this does not mean that you are getting what you want out of them. Unless, of course, your goal was to simply have bragging rights to begin with.
As with everything else, traffic must have a purpose. Otherwise, you would only be left with a resource that you cannot truly profit from. This goes doubly true when you are trying to make money off of the visitors that are coming to your site.
Where your traffic is coming from has got to be one of the most important aspects to focus on. As far as making traffic work for you go, making sure that the visitors that are coming to your site are those that your site is catering to, in the first place.
This is a very important point to hammer home, especially if you are trying to establish yourself in a certain area or region. If you are trying to be an expert in your city, for example, it would be pointless if a vast majority of the traffic you were getting is coming from halfway across the world.
More importantly, there are simply some places that are more likely to spend money on certain products or services than others based on data. As such, whatever it is you are trying to sell, it would be best to make sure that the traffic you are getting are those from places where that something is popular.
There is a reason why Facebook runs ads based on targeted demographics. This is because those are the types of visitors that are a lot more likely to spend money. With that being the case, if the majority of the traffic you get are random visitors who only found your site after messing around on the web, your chances of making money drop.
To that end, you have to make sure that most, if not all of the traffic you are getting are filled with people who are actually looking for what you have to offer. Barring that, they should be the kind of groups or individuals that might be interested in what you have to offer.
Naturally, the more specialized your niche, the more specific your target audience is going to be. This will limit your prospects for getting traffic by a lot, but if you play your cards right, your conversion rate will also rise. This is why targeted traffic is so important.
Even among targeted traffic sources, not all of them are made the same. There are actually those that carry a bit more influence than others, which are then considered more worthy of going after. These are the sorts of visitors that will share on social media, leave reviews, cover your products on their own sites, easysocials or talk about them with others.
This is how word of what you have to offer can spread and much of them can come from very specific sources. These include forums, review websites, group chats, and so on. While there is never any guarantee that they are going to do any of those things, there is a much higher chance of them doing so.
Naturally, you want to increase the rate at which they will be doing this, which is why you want to make sure that you also have a presence in the relevant platforms mentioned.
The more you are able to bring in more influential traffic, the better off you will be. If you are interested in learning more about this aspect, there are resources that you can visit now. Doing so will basically allow you more room to make adjustments with your approach.
Finally, there is funneling, which is where you are guiding your targeted traffic towards a series of points that will make them increasingly likely to purchase something from you. This is where marketers build something called a sales funnel. It’s basically made up of several stages of contents that will eventually lead to conversion.
This can be done in multiple ways, often involving email marketing, landing pages, schedules articles, info graphics, and so much more. The whole point is to build some form of connection with the potential customer and earn their trust.
From there, their pain points are targeted and solutions are provided.
You basically aim for the things that they are most concerned about, most insecure about, most in need of, or most aspiring towards. You address those aspects, explain that those problems can be addressed, and then proceed to offering them the products or services you are offering that will help them out.
This is a proven and effective method of turning the traffic you are getting into sources of income, provided that this is what you are looking for, in the first place. This strategy will also work if you are getting your income via commission through affiliate marketing or just simple ad revenue.